Managing for Creativity

[2005-07-18 14:24:11]

Managing for Creativity : A company’s most important asset isn’t raw materials, transportation systems, or political influence. It’s creative capital—simply put, an arsenal of creative thinkers whose ideas can be turned into valuable products and services.

The rest of the article contains some very good quote on what I have personnally so much often in the industry, things that, if not implement, get me very upset and push me to leave the company when they accumulate. Basically, it can be resumed by: